Why most feeds flop
Posting randomly leads to vanity metrics. The 3C framework aligns social with outcomes.
Content (what you say)
Create 4 pillars: Education, Proof, Product, Community.
- Education: tips, checklists, carousels.
- Proof: testimonials, case studies, before-after.
- Product: demos, feature drops, pricing clarity.
- Community: behind-the-scenes, team, values.
Creative (how you say it)
- Hooks in first 2 seconds: “Stop wasting ₹ on…”, “The 3-step fix to…”.
- Native formats: Reels/Shorts, carousels, polls.
- UGC: incentivize real customer videos; they outperform studio ads.
- Brand kit: consistent fonts, colors, logo lockups.
Conversion (where they go)
- Pixel & events installed on site; build audiences.
- Retargeting ladder: 1) Engagers → education offer; 2) Site visitors → case studies; 3) ATC/Leads → testimonials + limited-time incentive.
- Link hubs/Landing pages with one clear CTA.
Cadence & analytics
- Post 4–5×/week; boost winners.
- Track Reach → Clicks → Leads → CAC/ROAS; kill posts with low hold rate.
CTA: Let CyberSSD set up your 3C system in 30 days—book a strategy call.
