Email isn’t dead—bad email is.
Automation turns one-time visitors into repeat buyers. Start with these 7 flows:
- Welcome Series (3–5 emails): value, social proof, offer, and next step.
- Browse Abandon: viewed X but didn’t add—send benefits + FAQs.
- Cart Abandon (3 emails): reminder → objection handling → last-chance.
- Post-Purchase: thank you, product education, cross-sell, review ask.
- Replenishment/Usage: timing-based reminders and how-to content.
- Win-Back: “We miss you”—incentive + preference center.
- VIP/Referral: early access, birthday, loyalty perks.
Deliverability basics
Authenticate SPF/DKIM/DMARC, maintain healthy lists (sunset inactives), and keep image-to-text balanced. Aim for 20–35% open and 2–5% click on flows to start.
Content tips
Plain-text tests, first-person voice, one CTA, mobile-first design, and post-purchase education to reduce refunds.
CTA: Want us to build these 7 flows in your ESP? CyberSSD can deploy in two weeks.
