Lifecycle Email That Prints Revenue: 7 Flows You Need First
Email isn’t dead—bad email is.Automation turns one-time visitors into repeat buyers. Start with these 7 flows: Deliverability basicsAuthenticate SPF/DKIM/DMARC, maintain healthy lists (sunset inactives), and keep image-to-text balanced. Aim for 20–35% open and 2–5% click on flows to start. Content tipsPlain-text tests, first-person voice, one CTA, mobile-first design, and post-purchase education to reduce refunds. CTA: […]
