The compounding model
SEO works when you own a topic, not just a few keywords. Our framework: Discover → Structure → Prove → Accelerate.
1) Discover (research the whole topic)
Build a topical map: list core categories, subtopics, and questions from customer interviews, Google “People also ask,” and competitor gaps. Prioritize by search intent and business value.
2) Structure (site architecture & content types)
- Hub pages (commercial intent) → product/service categories.
- Spokes (informational) → tutorials, comparisons, pricing, FAQs.
- Internal linking from spokes → hubs to push authority. Use descriptive anchors.
3) Prove (E-E-A-T)
- Experience: show screenshots, case studies, processes, original data.
- Expertise: detailed author bios with credentials and LinkedIn.
- Authority: backlinks from industry publications and partners.
- Trust: policies, contact details, reviews, media mentions, HTTPS.
4) Accelerate (technical + speed)
Pass Core Web Vitals (LCP, INP, CLS); compress images (WebP/AVIF), lazy-load below fold, cache smartly, limit heavy scripts. Add schema (Product, FAQ, HowTo, Article) to qualify for rich results.
Publishing cadence
Ship one hub per month + 4–6 spokes supporting it, then refresh winners every 90 days.
CTA: Want a topical map tailored to your market? Request CyberSSD’s SEO blueprint.
